Maria is the Co-Founder and Head of Strategy at SWITCH, where she helps companies grow by unlocking new markets, reaching new customers, and creating paths for meaningful change.
As a people-first leader and educator, she’s passionate about developing talent, building strong teams, and facilitating collective action that drives strategic, high-impact outcomes.
About Maria
With over 12 years of experience across industries, Maria brings together the best of business thinking to chart the right path for innovation.
Her guiding principle is simple: empower people with the right tools so they can activate their knowledge and expertise. This philosophy shapes her approach as a Strategy Leader, Speaker, Facilitator, and Educator — always committed to developing teams, elevating creative leadership, and driving meaningful change.
A Cross-Functional Point of View
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Strategy
“Crafting a well-defined project requires a comprehensive understanding of its positioning, target users, and potential implications and risks. As a strategist, this is my foundation for developing sustainable solutions. My expertise lies in deciphering and mapping these scenarios and ensuring the right path is taken. I leverage Product Management, Go-To-Market and Design Strategy methodologies to establish a roadmap with clarity on where we are headed and how to successfully reach our goals”
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Design
“Design is at the heart of my craft, encompassing a wide range of skills, from UX and research to product and service design. Starting with setting a vision for the experience we want to bring to life, I focus on user needs and behaviors to provide direction and input at all stages of the creative process. I create collaboration tools that empower designers, developers, and partners at all levels to leverage their talents effectively. This synergy fosters a high-quality solution, creating significant value for our users and stakeholders”
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Facilitation & Mentorship
“As the articulator of complex initiatives, I ensure people can come to the table and participate. Whether working with executive leaders to shape their business's future or fostering open collaboration across multidisciplinary teams, I facilitate productive dialogue and decision-making. My expertise includes designing inclusive environments, conducting workshops, and facilitating alignment on clear insights and actionable outcomes. I extend this philosophy to my role Speaker & Educator”